The initial reaction to a an electric Volkswagen hatchback designed to help dethrone Tesla and bring EVs into the mass market was so overwhelming that it”overloaded” Volkswagen’s IT systems, according to Bloomberg.
More than 10,000 people have plunked down about $1120 per year to get in line for the Volkswagen ID.3 electric hatchback, a number that”far exceeded” expectations. Those who purchase from the initial run of edition cars receive rsquo & a year;s worth of charging at stations connected to the organization ’s WeCharge program.
Just yesterday, we reported concerning the ID.3, a product of the business’s $34 billion investment into electric vehicles.
VW sales chief Juergen Stackmann said recently:
“We are not currently playing. This is the car to beat for our competitors, for the future. ”
As we noted yesterday, the ID.3 marks the start of a roll out of more than 20 battery powered versions over the coming years for Volkswagen. Their target is to sell more than 1 million cars annually by 2025 and the campaign of the company will continue to stoke the fire of competition in electric vehicles. Unlike Tesla, profitability remains paramount for VW. Stackmann continued, saying that VW’s EVs “should make money. ”
The introduction of the ID.3 comes on the precipice of electric vehicles breaking through to the mass market, which still hasn’t occurred in full yet.
Reservations are opened for customers in 29 countries across Europe, including Germany, Norway and the Netherlands. The car will be officially unveiled in September, and Stackmann expects the company reservation book to be complete ahead of this event.
The first”limited-edition” run of the vehicle will cost less than €40,000 and have a range of ~260 miles. The version and the top-of-the-line model will have a range of ~ 180 miles and a range ~ 330 miles, respectively.
Tesla has tacitly acknowledged the competition, sending an email to prospective German customers on Wednesday informs them that its Model S and Model X both have the best range of cars in production. The assembly of the ID.3 will start later this season and first deliveries are planned for mid 2020. The company is currently targeting 100,000 sales per year of this model.
“Volkswagen is a player, and once we go, a great deal of individuals follow,” Stackmann concluded.
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