Elon Musk revealed a glimpse of Tesla’s “Cyberpunk” Pickup Truck the night he unveiled the Model Y. But there was a slight issue. No one noticed. He dished out the spoiler.
As Musk pointed out via a set of tweets, there was, in fact, a “something else” that evening when he took to the stage to emphasize the evolution of Tesla. Many considered it to be his Tesla-branded custom Nike sneakers, although the vast majority of the community had previously expected for a surprise announcement on a Model S & Model X refresh or a Tesla Pickup Truck.
Musk delivered on that hope.
There was something, but nobody caught it
— Elon Musk (@elonmusk) March 15, 2019
When the webcast for Tesla’s new 7-seater compact SUV ended on Thursday night, the soundtrack for science fiction classic, Blade Runner, served as a prelude to a teaser image of Tesla’s all-electric pickup truck.
“About a minute in, we flashed a teaser pic of Tesla cyberpunk truck,” notes Musk over Twitter.
Musk didn’t go into any other details about the pickup but based on opinions he’s made previously, and a previous sketch of Tesla’s Truck, the new teaser image appears to be a wraparound tail light on the liftgate to the truck bed.
Tesla’s pickup truck is a project that Musk has been wanting to pursue since 2012. He disclosed in late 2017 that the firm already had the center design and engineering elements for the truck and that it would be built after Model Y. Over time, Musk continued to drop hints, calling it a “futuristic like cyberpunk, Blade Runner pickup truck” that will be unlike anything on the marketplace.
“(As for the) Tesla pickup truck, we might be ready to unveil that this summer. It’ll be very unique,” Musk asserted during the firm ’s Q4 2018 earnings call.
Tapping into the lucrative pickup truck market comes at a good time for Tesla, especially as heritage manufacturers start to lay the basis for electrifying their present fleets. Competition is also starting to heat up in the unchartered electrical truck section, most notably being spearheaded by Michigan-based Rivian.
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