Together with Thierry Bollore stepping in as JLR CEO following month, his first order of business could be figuring out a way to create the Jaguar brand more profitable.
Based on AutoExpress, Bollore would like to flip Jaguar to a fully-electric business in order for it to compete with the likes of Tesla and Polestar, and essential to this strategy is a direct rival for the Model 3. A vehicle could appear to be a mix between a saloon and an crossover, sort of like the Polestar 2.
It would also function as the entry-level version for Jaguar’s fully-electric selection, which in the moment holds just the I-PACE, but an all-electric, all-new XJ can also be in its way.
Jaguar’s Model 3 and Polestar 2 rival could also function as an immediate replacement for the XE, whose earnings dropped by almost 28% during the last financial year, prompting a radical overhaul.
“A small electrical Jag would be great – we will need to consider that stated JLR technology exec Nick Rogers. “That’s a really cool space our customers need us to be in –, and that we wish to be in also it ’ s very important at this time. ”
Whether such a version will retain the XE nameplate remains to be seen, but either way, it will likely use JLR’s new Modular Longitudinal Architecture (MLA). Its powertrain would allow for refinement and performance, worthy of the Jaguar brandnew.
How small is too small?
It’s potential that Jaguar won’t cease in a Tesla Model 3 rival as far as downsizing is worried. There have been rumors of an EV as well as Jaguar and BMW working together on electrical powertrains, something like size to some BMW 1-Series or an X2 may watch the light of day.
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