Lucid Motors, the electric vehicle startup supported by Saudi Arabia’s autonomous wealth fund, has hired Peter Hochholdinger to head up manufacturing operations a week after news leaked that the automotive had left a similar post in Tesla.
Hochholdinger was an executive in Audi for more than two decades before linking Tesla as its top manufacturing executive in 2016. He oversaw Tesla’s vehicle factory in Fremont, Calif., its castings site in Lathrop, Calif., as well as its Tilburg center from The Netherlands. Hochholdinger was senior manager of manufacturing for Audi A4, A5 and Q5 when he left for Tesla.
The automotive veteran will lead Lucid’s global manufacturing operations, starting with its planned factory in Casa Grande, Ariz.. He will oversee manufacturing technology, according to Lucid.
— Lucid Motors (@Lucid_Motors) July 1, 2019
Hochholdinger’s death from Tesla and his arrival in Lucid comes at a critical time for the two companies. Tesla has struggled to eliminate bottlenecks in the creation of the Model 3. While it’s smoothed out a lot of those problems, it s going to embark on its next vehicle, the Model Y.
Meanwhile, Lucid, that plans to be a rival to Tesla, is on the point of producing its initial electric vehicle, the Lucid Air.
Lucid will want the kind of knowledge Hochholdinger gained over his career as it moves toward its very first production vehicle, the Lucid Air, as well as versions.
Lucid Motors was founded with mission and a name. The company, called Atieva at the time, was focused on creating automobile battery technology. It changed its title and changed to producing automobiles.
Considering its pivot, the company has introduced the Air, announced plans to construct a $700 million mill in Arizona and signed a deal with Samsung SDI to supply it with lithium-ion batteries and proceeded into broad new digs. Lucid entered a period as it sought funding to construct its factory, eventually landing a $1 billion investment in Saudi’s autonomous wealth fund.
Lucid said that the 1 billion in capital would be employed to finish engineering testing and development of their Lucid Air, assemble its factory in Arizona, begin the global rollout of its strategy beginning in North America and input production.
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