February 2019: US car luxury sales by the numbers – BMW closing the gap



In February 2019, BMW USA’ sales were almost flat increased 0.2 percent in February 2019 for a total of 23,558 compared to 23,508 vehicles sold in February 2018, a great enough performance to tighten the race with rival Mercedes-Benz. The Stuttgart-based automaker suffered the largest drop among all premium carmakers in the United States – the U.S. leader for the past 3 years, saw sales slide 13 percent in February as nearly all crossover and sport-utility-vehicle models slumped.

“We’re pleased to end February with a small increase in earnings given our model changeovers,” Bernhard Kuhnt, CEO of BMW of North America, said in a statement. “As we approach spring, we do so with the all-new 3 series on showroom floors and the X7, Z4 and 8 series convertible starting to arrive in March. ”

“On the heels of a month that was very challenging, we’re optimistic that our all-new volume models, the A-Class and GLE, will put us on track for a year,” said Dietmar Exler, president and CEO of MBUSA.

Mercedes-Benz volume leaders in February included the C-Class, GLC and E-Class model lines. The C-Class took the lead followed by GLC earnings of 4,176. The E-Class rounded out the top three with 3,424 units sold.

February sales of Mercedes-AMG high-performance models totaled 3,368 units (+36.4%) and 6,250 vehicles marketed year-to-date (+27.0%).

Mercedes still leads BMW by 2,507 deliveries for the first two months of this year.

Toyota’s luxury division Lexus saw its earnings rose 4.4 percent, the best performance among the best four premium car brands. That was powered by sales of its UX subcompact crossover.

Audi, which saw its 16-month growth streak snapped last October, logged a fifth consecutive month of declines. Sales tumbled 12 percent, marred by a 15 percent drop in Q7 SUV deliveries.

Porsche Cars North America announced that February retail sales rose 10.1 percent from a year earlier to 4,826. It was a record that is second month in a row, getting off 2019 .

Tesla Inc. does not report monthly results. Automotive News estimated the EV maker sold 18,200 vehicles in the U.S. last month, which would place it fourth ahead of Audi.

The post February 2019: US car luxury sales by the numbers – BMW closing the gap appeared first on BMW BLOG

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