Ford F-150 Electric ad shows pickup’s truck’s impressive prowess in snow

The race to the all-electric pickup economy is really on, as well as the amount of opponents in the segment is simply rising. Amidst the arrival of this GMC Hummer EV, Ford Motor Company, General Motors’ longtime competition, looks determined not to get outdone. 

Unlike GM, whose prototypes caught criticism due to the fact that the Hummer EV revealed to members of the media through the automobile ’s unveiling were allegedly not fully operational , Ford has been emphasizing the difficult capabilities of its F-150 Electric prototypes. Ford has so much showcased the F-150 Electric’s strength with the vehicle pull a trainload of other F-150s. The business also featured the pickup traversing muddy and rugged terrain.

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In its recent advertisement, Ford chose to showcase another component of this F-150 Electric’s capabilities. This time round the veteran automaker showed its model playing in the snow. The advertisement was short, but it highlighted the fact that apart from being incredibly strong and capable, the F-150 Electric are also fun to push. 

Paradoxically enough, the Ford F-150 Electric’s chief rival will probably be that the Tesla Cybertruck, which starts at less than $40,000. Based on Kumar Galhotra, president of the Americas and Worldwide markets in Ford, in a previous announcement , the F-150 Electric Won’t be a lifestyle pickup like the Rivian R1T or the Hummer EV. Instead, it could be a real work truck that just happens to be electrical. 

This ’s the specific same market that’s being targeted from the Tesla Cybertruck. This is only one of the reasons why the Cybertruck includes an XY design along with also a steel exoskeleton. With this in mind, it might seem that the “work” pickup truck section from the coming years might just involve a rivalry of sorts between the F-150 Electric and the Cybertruck. Such a situation will most definitely be interesting considering that the F-150 Electric will be your EV iteration of a tried and tested formula while the Cybertruck represents concepts that have not been attempted before. 

Watch Ford’s ad for your F-150 Electric from the video below. 

Curious how a #FordF150 BEV model stacks up in the snow? ​See for yourself. pic.twitter.com/YAN7nTL7pk

— Ford Trucks (@FordTrucks) December 21, 2020

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