Ford ponders in-car ads using vehicle cameras in new patent

Ford optimized a system that employs a car ’s cameras to detect billboards and pull up on a vehicle ’so called infotainment systems. 

While billboards are used for ads for quite a while, they do not necessarily provide much info to people driving . Ford intends to fill in such gaps with in-car advertisements. The legacy automaker wishes to display ads in the infotainment, such as phone numbers, addresses, or links to an advertiser’s web site. Ford explains this in its patent. 

Credit: US Patent Office

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“The driver or passenger of the vehicle has a limited quantity of time to acquire information from the billboard located near the road as the vehicle moves and approaches the billboard. In some instances, the motorist or passenger of the car may overlook advice of their advertising in the billboard that directs the driver and/ or passenger to the corresponding business,” Ford wrote. 

Ford’s patent leverages the built in cameras of a vehicle to keep an eye out for passing billboards. With picture recognition, automobiles could then display a copy of the detected advertisement through the infotainment program. Ford also plans to examine the information of billboards to create links or phone numbers that passengers may get. 

“The billboard interface involves a hyperlink of a section of the billboard advertising that initiates an event corresponding to the segment of the billboard advertising to allow the user to obtain extra information associated with the billboard advertising before, during, and/or after the vehicle passes the billboard advertising. By way of example, the user may choose a section of the billboard interface that comprises a phone number contained in the billboard advertising. Upon selecting the segment with the phone number, the car and/or a mobile device of the user calls the phone number, by way of example, to allow the user to place an arrangement with a business connected to the billboard advertising,” Ford wrote. 

While the presence of in-car advertisements would definitely receive polarizing testimonials from the driving public, there is very little doubt that banner ads are effective. It might also pave the way for a business model similar to Amazon’s Kindles with “Special Offers,” that are cheap but display advertisements when in turn. With this in mind, perhaps Ford could begin offering more affordable versions of its own vehicles in the future to clients prepared to view in-car advertisements whenever they are traveling. 

Ford’s O advertising plans would likely attract a lot of scrutiny among car owners and possibly regulators due to its potential safety risks. Ford might be working on inventions such as BlueCruise, however, such systems continue to be used with drivers that have their full attention to the road. In-car advertisements, that are designed to draw attention, would likely present noteworthy risks. 

Ford’s in-car ad patent can be viewed below. 

Ford in Car Ads Patent from Maria Merano on Scribd

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