French Automakers Are Back in the U.S.A, But Not How You’d Think



Carlos Tavares, head of France’s Groupe PSA and former number-two in Nissan, is a smart cookie. Nissan’s leadership could agree, even though it did summarily fire Tavares in 2013. But that was because he replied a reporter’s no hypothetical question about whether he may be considering a bigger job, say, righting General Motors, if the CEO’s function become available.

His manager, the now-disgraced Carlos Ghosn, didn’t need to hear about an underling’s oversized ambition, so Carlos T. turned into a competitor. Shortly after his trapdoor exit, a fighting PSA came calling for a new CEO, and Tavares accepted. He’s because demonstrated his mettle, changing the band whose brands include Peugeot, Citroën, DS, and also, recently, Opel and Vauxhall–into Europe’s second biggest carmaker and coming it against the odds to profitability. Unbelievably, the two brands money champions for GM, have gone into profit less than a year following PSA obtained them. Revenue in Asia have risen significantly, and European buyers see PSA’so cars as competitive.

However, a few American loyalists of Peugeot, Citroën, and Opel might see disappointment in PSA’s first step back into the U.S. market, where it withdrew in 1991. The recovery vehicle is not a car, however a program called Free2Move. It surfaced in Europe more than a year past but launched in October in Washington, D.C., since its first North American test market. Following a $10 sign-up fee, the program enables you to reserve cars–all of fuel, parking, and prices paid, with no mileage limitations –in an hourly rate (currently $13). Free2Move also enables you to reserve bikes and electric scooters, and providers like Uber, with just a single centralized login/billing system.

French Automakers Are Back in the U.S.A, But Not How You’d Think appeared first on Automobile Magazine.

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