Geely officially announces Zeekr as premium EV brand

Geely has officially announced the formation of Zeekr, a brand new superior electrical car manufacturer based in China that aims to serve increasing global demand for vehicles of the segment. The new premium manufacturer will operate independently from the collection ’s EV manufacturer, Geometry that premiered in 2019.

The business expects the first vehicles in Zeekr to be delivered at the next quarter of the calendar year, with production to be undertaken by parent firm Geely Holding beneath a light strength strategy, and the brand new brand aims to roll out a fresh EV version each year over the next five decades, said Geely.

Zeekr will utilize Geely’s Sustainable Experience Architecture (SEA), also will include its battery technologies, including battery control systems, EV engine technology and EV supply chain support. The usage of SEA technology will permit the offering of over-the-air software updates through the lifetime of the car, according to the company.

The Sustainable Experience Architecture is the open minded electrical vehicle architecture that is quite modular and can form the basis of vehicles in the D and E segments, can accommodate up to four electrical drive motors totalling 635 hp, together with battery pack capacities of up to 110 kWh.

This will enable ranges of up to 700 kilometers, while charging can help the battery regain up to 120 kilometers of variety in 5 minutes, and have an operating life of up to two million kilometers according to Geely.

Zeekr will be collectively owned by Geely Auto and Geely Holding, respectively in a 51:49 discuss structure, and both parties have consented to inject RMB 2 billion (RM1.27 billion) in capital into the recently formed manufacturer. The chairman article in Zeekr will likely be maintained by Li Shufu, although the CEO place goes into An Conghui, president of Geely Holding and chairman of Geely Auto.

The article Geely officially announces Zeekr as superior EV brand appeared first on Paul Tan's Automotive News.

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