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GMC mulling plans for electric pickups, SUVs

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Front of the 2019 GMC Sierra AT4

2019 GMC Sierra AT4

Following Ford’s announcement that it intends to electrify its entire F-Series lineup with hybrid and corded models, a GMC executive tells CNBC that the truck brand is “taking a close look” at a possible line of electrical pickups and SUVs.

”Certainly, it’so something we’re considering,” GMC vice president Duncan Aldred told the news community, however he would not elaborate on any development strategies. Instead, Aldred pointed into General Motors CEO Mary Barra’s March 2018 announcement that GM is about a “route into an all-electric future. ”

Aldred added that the price of battery technology remains the biggest barrier to execution across mainstream automotive merchandise lines. That’s why, Aldred said based on CNBC, “automakers would target end goods,” in order to cover some of the added cost of the more expensive powertrain.

And these days, there are few products greater finish than pickups and SUVs, that CNBC notes “carry a number of the maximum profit margins at the auto industry, particularly a number of those sold through the GMC brand. ” Not to mention, Ford’s $100,000 Super Duty.

CNBC followed on Aldred’s remarks by talking with David Cole, the director emeritus of the Center for Automotive Research in Ann Arbor, Michigan. Though he did not talk to a timeline on an electrical GMC, Cole states Aldred’s remarks do point to a high degree of confidence at GM in being able to not just engineer electrical trucks, but promote them as well, adding that the automaker “wants to be at the forefront of battery-electric engineering. ”

And for good reason. Even though fully-electric vehicles are now a market product due to lagging infrastructure and the aforementioned higher price tags, competition to offer battery-powered trucks is rapidly heating up with Ford and Tesla teasing plans for electrical pickups, while automotive startups like Rivian, Workhorse and Bollinger have already revealed their battery powered trucks.

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