Jaguar execs reportedly pondering transition to fully-electric fleet in 10 years



JLR (Jaguar Land Rover) executives are apparently considering the idea of transitioning Jaguar into an all-electric brand over the next 10 years. The transition reportedly involves a phase-out scheme of a number of the company’s offerings over the next five to seven years, which will be accompanied by the debut of electric vehicles.

With this plan in mind, Jaguar is reportedly preparing to replace its own XJ saloon. Details of the vehicle remain under wraps, however speculations are high the XJ replacement is going to be promoted as a direct competitor to the upcoming Porsche Taycan and also the best-selling Tesla Model S.

A report from British car magazine Autocar UK notes the all-electric XJ will probably invoke exactly the same soul as the vehicle’s first iteration back in 1967, that was noted for the elegant ride quality and luxury interior. An all-electric Jaguar XJ will feature all the amenities that are plush that the company can offer, which makes it a full-sized sedan worthy of its reputation as one of the vehicles used by the UK’s Royal Family and the Prime Minister. Finally, Jaguar’s all-electric XJ sedan will compete like the Mercedes-Benz S-Class as well as the Bentley Flying Spur.

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The Jaguar XE and the XF are reportedly set to be retired by 2023, with the vehicles being replaced with a crossover which ’s a bit bigger than Audi’s. By 2025, Jaguar is reportedly set to launch a new iteration of this I-PACE as well. Jaguar would be on track to have a lineup by 2026, with the company’s flagship SUV – the J-Pace luxury crossover – being lasted until about 2027. Considering the Jaguar F-Type is reportedly set to be stopped in the mid-2020s, an all-electric sports vehicle may be in the legacy carmaker.

The veteran carmaker’s upcoming transition into the warm reception supported an all-electric lineup over the next 10 years to the Jaguar I-PACE, as well as the company’s participation with Formula E. While Jaguar would be facing fierce competition in the electric car market from first-movers like Tesla, that has been making premium EVs since for over 10 years, as well as fellow legacy carmakers like Porsche, that are also fully embracing a transition to an electrified fleet, the British carmaker can count on its expertise in building luxury vehicles as a potential border in the EV industry.

Jaguar’s transition into an all-electric brand is not yet finalized, since the company’s execs have to get the green light from executives at Tata, the luxury carmakerparent firm. Nevertheless, if the Indian auto giant does transcend Jaguar’s transition, the British luxury automaker, along with fellow veterans like Porsche, could be among the leaders in the upcoming premium EV market.

Information of Jaguar’s transition into an brand comes as Volkswagen CEO Herbert Diess announced his criticism within the European Union’s proposed new emissions regulationsthat require their automobiles to be reduced by carmakers ’ emissions output by 35 percent on or until 2030. In a declaration, Diess noticed that such a transition could place the tasks of 100,000 Volkswagen workers at risk. Last month, Volkswagen AG CEO Matthias Müller additionally stated he remains optimistic regarding the potential of diesel-powered cars .

“Diesel will see a renaissance in the future since people who drove diesels will realize it was a drive concept that is very comfortable. When the knowledge that diesels are eco-friendly companies up in people’s thoughts, then for me there’s no reason to not buy a single,” Müller explained.

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