Home News Nissan shifts EV strategy to premium vehicles, not ‘discount cars’ like Leaf

Nissan shifts EV strategy to premium vehicles, not ‘discount cars’ like Leaf

21
0

Under new leadership, Nissan would like to reclaim its leadership. However, it’therefore going to downplay electric cars such as the Leaf hatchback. Instead CEO Makoto Uchida needs Nissan EVs to have high prices that could bring higher profits, long selection, and features. The new strategy will start with a fresh pure-electric crossover SUV, depending on the Ariya concept, that would sell in Europe for its equivalent price between $55,000 and $78,000.

Much longer …

Subscribe to Electrek on YouTube for exclusive movies and join to the podcast.
https://www.youtube.com/watch?v=V1zk7Eb8r-s&list=PL_Qf0A10763mA7Byw9ncZqxjke6Gjz0Mt

The article Nissan changes EV plan to premium vehicles, not ‘discount cars’ such as Leaf appeared first on Electrek.

Buy Tickets for every event – Sports, Concerts, Festivals and more buy tickets dot com concerts