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Tag: brand strategy

  • Personalization Strategy: Past, Present And Future

    Personalization Strategy: Past, Present And Future

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    “The future of marketing is bespoke everything,” wrote Amanda Mull in the Atlantic. The start-up Prose ships personalized hair-care prod­ucts made to order to customers who fill out a survey beforehand, while Care/of sells personalized nutritional supplements and Curology offers personalized skin-care concoctions. One of the more successful start-ups with a personalized (and servitized) value…

  • Launching Your Brand Mission Statement in 3 Easy Steps

    Launching Your Brand Mission Statement in 3 Easy Steps

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    We’re going to show you how to define your Brand Mission, and come up with a Brand Mission Statement in just 3 easy steps. “Why do you do what you do?” If someone asks you this question about your brand, and it makes you feel on the spot, panic, pause and flounder for words. We’re…