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Tag: data security

  • The Fall of Nacho Analytics: Important Lessons for Site Owners

    The Fall of Nacho Analytics: Important Lessons for Site Owners

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    Last year, IMPACT reported on a brand new analytics application that would allow marketers to acquire a glimpse behind the curtain of the competitors’ performance — Nacho Analytics.  Named after the popular dad joke… And exactly like the dad joke indicates, Nacho Analytics aimed to provide you info that wasn’t yours (do it?) .  However,…