Tag: inbound success

April Dunford has advised countless companies, from startups to scale ups, on positioning their products and she details all of it in her book Obviously Awesome. This week on The Inbound Success Podcast, positioning expert April Dunford breaks down the process she’s used to develop positioning that helps her clients stand out and win customers.…

How can any company — large or small — own their competitive market, charge more, and, at the same time, build a customer base that absolutely loves it? This week on The Inbound Success Podcast, Theresa Lina, best-selling author of the book Be the Go-To: How to Own Your Competitive Market, Charge More, and Have…

What’s the secret to getting big results from YouTube ad campaigns? This week on the Inbound Success podcast, Variable Media founder and CEO Cory Henke covers everything you need to know about YouTube advertising, from who it’s right for, to what types of ads are available, how to create impactful ads, how to choose your…

How do you market a company that is selling something fundamentally new and different? John Rougeux This week on The Inbound Success Podcast, John Rougeux of Flag & Frontier talks about category design. It’s not a tactic for every company, but when used strategically, category design can drive truly remarkable marketing results. John digs into who…