Tag: managers

  • Improvising Marketing in Real-Time with Social Media

    Improvising Marketing in Real-Time with Social Media

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    Conventional wisdom Indicates that a firm’s Marketing message is organized well ahead, and maintained one hundred percent from the company in check. The benefits of such an approach are well understood. However, this strategy can also cause a new being viewed as remote from its target market and failing to catch the Zeitgeist (the trends,…