Tag: osmologue
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Ex Nihilo’s Benoît Verdier is a Raptors Fan and Wants His Brand to be the Tesla of the Fragrance World
There’s a pep talk occurring when I arrive in the Saks Fifth Avenue Toronto flagship on an early Saturday morning. Benoît Verdier, one of the 3 co-founders behind French cologne lineup Ex Nihilo, is here to get a guest appearance, and the attractiveness hallway sales associates are all buzzing, excited to hear him talk till…