Tag: programs

  • What are Mini Apps & Why Marketers Should Care

    What are Mini Apps & Why Marketers Should Care

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    With apps continuing to grow as a vital staple of everyday life, marketers continue to ask, “Do I need to have an app for my business?” Luckily, unless your small business’ product is an app — or you have a skilled staff of developers, you probably don’t need to spend tons of time and money…

  • The art of thoughtful disruption: reimagining the Opower Home Energy Report (part 1)

    The art of thoughtful disruption: reimagining the Opower Home Energy Report (part 1)

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    Our perception of change is interesting: it can feel gradual or sudden, and sometimes it feels gradual while you are in it and then incredibly fast when you look back. Reed Hastings’ decision to move people away from DVDs and toward Netflix’s new online streaming platform back in 2011 was sudden, and it almost killed…