Tag: selling
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Do We Even Need Sales People Anymore?
Recently, I read a post from a marketing person I really admire. This person was asking the question and making the argument that perhaps we need to rethink selling, perhaps eliminate it. He’s a considerate person, so I paid attention to what he was saying. Basically, he built his argument off two items. The old…
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7 Lessons From the Most Influential Businesses on Social Media
Is social media marketing dead? Not only are some social networking platforms shedding users and losing efficacy as advertising channels, but the bad press surrounding issues of privacy alone is enough to demoralize even the biggest champions of social networking. Looking ahead, however, it’s clear that social media isn’t going anywhere. Businesses that fail to…