Tag: sunk

  • The Sunk Cost Fallacy

    The Sunk Cost Fallacy

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    By Dr. James M. Dahle, WCI Founder En route to becoming financially literate, one of the most important lessons to learn is that personal finance is both personal and financial. The “finance stuff,” i.e. the math, is relatively easy to learn. However, it must be combined with your own personal values, temperament, and behavior. People…