The Tesla Model 3 has made a pretty strong start in Europe, as it turned into the area ’s bestselling electric car in its first full month on the market.
What’s remarkable is that the new Tesla outsold Europe’s strong players in the EV section such as the Nissan Leaf and Renault Zoe, despite being more expensive and available for a short period of time.
In accordance with Jato Dynamics, Tesla sold a total of 3,657 Model 3s last month. Second place went to the Renault Zoe, with 2,884 units, followed by the Nissan Leaf, the BMW i3 and the Hyundai Kona Electric. “The performance of the Model 3 is remarkable, given we normally don’t see this type of result until four or five months after a new car has hit the roads”, said Jato’s international analyst Felipe Munoz.
The success of the Model 3 becomes more impressive if you take into consideration that a large part of its volume in February came from personal clients, unlike the usual trend of a new versions ’ volume being made up largely of fleet registrations.
However, Tesla had started pre-order books in Europe for a few months now, which helped it in collecting buyers ahead of the Model 3’s launch. According to Jato’s info, just like in the U.S., the entry Tesla “became the top-selling premium midsize sedan in Europe — outperforming the popular Mercedes C-Class, Audi A4 and BMW 3-Series”.
“Its long-term impact will depend on how fast the German premium manufacturers, Volvo and JLR react to the coming of the Model 3 to Europe and how fast they can bring in their own midsize electric automobiles,”said Munoz.
Update: Upon further investigation, it seems that Jato’s info doesn’t silent add up about this Tesla Model 3 exceeding rivals from Audi, BMW and Mercedes in Europe this past February. As some of our readers pointed out, in Germany alone, BMW sold 2,374 units of the 3 Series, Mercedes 4,774 of the C-Class and Audi, 3,951 of the A4 family, versus 3,657 Tesla Model 3s in the whole of Europe (959 Model 3s were delivered in Germany the same month). We’ve contacted Jato for clarification and will update this article once we hear back.
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