Dave Arnold, Tesla’s director of communications, is leaving the company according to sources familiar with the move.
Tesla confirmed to TechCrunch that Arnold was leaving in June.
“We’d like to thank Dave for his work in support of Tesla’s mission, and we wish him ” a Tesla spokesperson said in a company-issued statement. “Dave will stay with the company for the next month to assist transition his responsibilities to Keely Sulprizio, Tesla’s director of Global Communications. ”
Arnold became director of communications at Tesla in July following the death of Sarah O’Brien. O’Brien, who was previously at Apple, held the position in Tesla for two decades. She later took a position at Facebook.
The top communications job in Tesla is a high profile and crucial role for the company, which unlike other automakers, doesn’t have a traditional advertising strategy. And as a result of the quantity of attention that Tesla and CEO Elon Musk receives from investors and the press, it can be a exhausting and challenging one.
The typical stint for the function has been around two decades.
Musk reaches his fan base — and critics — through Twitter. His accounts today has some 26.5 million followers. Musk’s tweets, to constant news coverage of the firm, translate as well as other announcements and controversies.
That coverage has been largely responsible for driving sales. Tesla’s relationship with the media may be rocky at times. However, the attention by the press has helped drive sales. The company has stated in regulatory filings that “media leads and have helped us achieve sales and at low advertising expenses. ”
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