Volvo To Give Away $1 Million In Cars During The Super Bowl On One Condition

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Volvo has launched a promotion that may see it give away $1 million worth of cars throughout Super Bowl LIV on February 2.

The Swedish car maker won’t even air a commercial during the sporting event but will operate its Volvo Safety Sunday promo. It’s easy. If a security occurs throughout the Super Bowl, Volvo will give away $1 million worth of cars. Those considering possibly receiving a free Volvo (that isn’t) can head to the organization ’s dedicated site, designing their perfect Volvo, enter the competition, and may be picked randomly as one of the winners.

Also Watch: Hyundai’s Super Bowl Commercial Stars Captain America And Jack Ryan, Promotes 2020 Sonata By Trolling Boston

There have been nine safeties during the Super Bowl’s history so the chance of one happening this year isn’t fantastic. It ’s a lot more likely to occur when compared to winning the lottery.

A security occurs when an offensive team is treated, loses, or fumbles the ballor commits a penalty inside their own end zone. Volvo doesn’t even have a particularly strong history with football but it does have a solid history with security and that’therefore what the promotion is about.

“From the three belt sixty years ago to some other world firsts’ invention, security is at the center of what we do at Volvo,” Volvo Car USA head of brand communications Jim Nichols explained. “In football, a security play could be a game changer. In Volvoour security innovations have changed the game for countless. ”

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