Warren Buffett loves using Valentine’s Day to explain why See’s Candies is his ‘dream business’

Facebook/See’s Candies

Warren Buffett often uses Valentine’s Day to spell out why See’s Candies is a”special” company.
The billionaire investor says folks associate the boxes of chocolates with romance.
Thus, See’s can increase prices and customers won’t switch to candy that is cheaper.
“If you go to your wife or your girlfriend on Valentine’s Day — I hope they’re the same person — and say,’here’s a box of candy honey, I took the low bidding,’” Buffett said in 2017,”It loses a little [impact] as you go through that speech.”
Visit Business Insider’s homepage for more stories.

Warren Buffett enjoys using Valentine’s Day to spell out why See’s Candies is his”dream business. “

The billionaire investor and Berkshire Hathaway CEO says folks associate the boxes of chocolates with romance. Thus, See’s can price them based on their psychological value rather than the production price. See the rest of the story at Business Insider

NOW WATCH: A big-money investor in juggernauts like Facebook and Netflix breaks down the’3rd wave’ firms that are leading the next round of tech disruption

See Also:

‘Almost a mass psychosis’: Tesla’s 250% stock rally leaves no sense, Bob Lutz states A self-taught hedge-fund manager who is returned 16%-plus yearly to investors because 2012 shares his’special-situation’ plan — plus a stock Which Makes up 39 percent of his holdings110 units and retired in 36: How a former Clemson soccer captain moved out’$1,000 and my car’ to a Prosperous real-estate investor

Article Source and Credit feedproxy.google.com http://feedproxy.google.com/~r/businessinsider/~3/-LXvCM6GmjY/warren-buffett-valentines-day-show-sees-candies-special-2020-2-1028905946 Buy Tickets for every event – Sports, Concerts, Festivals and more buytickets.com