Electric-car manufacturer Tesla has launched its own branded tequila, that comes in a lightning-bolt-shaped jar , after founder Elon Musk indicated the idea for a joke on 1 April 2018.
About April Fools’ Day in 2018, the American entrepreneur joked that Tesla had gone “entirely and totally shattered”, leading to him being”found passed out from a Tesla Model 3, surrounded by’Teslaquilla’ bottles, the tracks of dried tears still visible on his lips”
Six months later, Musk filed an application with the US Patent and Trademark Office to trademark “Teslaquila” and teased a visual of the bottle on Twitter, which had a much more generic form than the final product.
Over two years after filing for the trademark, the drink has now launched under the new, and simpler, name of Tesla Tequila, which is now available to purchase on the brand’s website for the costly sum of $250.
The Tesla Tequila is stored inside a lightning-bolt-shaped bottle
Contained inside a hand-blown glass bottle shaped like a lightning bolt, which could be a reference to the company’s electric cars, the product is only available in select states in the US.
The Tesla Tequila appears to come with a metal stand, which holds the pointed tip of the bottle in place to enable it to stand upright.
According to the online description, the tequila has been aged for 15 months in French oak barrels and features a”dry fruit and light vanilla nose with a balanced cinnamon pepper end”.
The Tesla Tequila is made by agave spirits manufacturer Nosotros Tequila, while Speakeasy Co is accountable for the supply of the goods.
The bottle sits in an angular, metal stand
SpaceX founder Musk isn’t short of eccentric ideas. Back in November 2019 he unveiled the Cybertruck — a brand new electric car designed to look like a cross between a pickup truck and a stealth fighter flying.
Additionally in 2019 he launched tech startup Neuralink, whose purpose was to produce enhancements that connect human brains with computer interfaces via artificial intelligence.
Musk revealed the layout of the implant and the robot which will be utilised to fit it before this year, in September. He also revealed the effects on a group of pig test topics which had had the in-brain device installed.
Photography is out of Tesla.
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