After its debut in Burning Man 2019, The Fluffy Cloud is poised to shake up the live music industry with elements and its layout.
“Doing the same thing over and over is boring,” says Jorge Perdomo, creator of The Fluffy Cloud.
No, The Fluffy Cloud isn’t the name of a cushion or a fancy new weather app you watched on Shark Tank. It’s a art installment that doubles as a formidable concert stage, towering large and flaunting a circular sound system and a dazzling centrifuge of 33,000 polychromatic LEDs. The Fluffy Cloud is really a structure unlike any other, and that is the point–its purpose, Perdomo states, would be to disrupt the live entertainment industry by making.
At its core, The Fluffy Cloud signifies subversion during immersion.
Inspired by his own experiences at concerts and EDM festivals, where he found dancing with his friends in open-air spaces more conducive to a comfy partying experience, Perdomo knew he could create something”fundamentally circular, with no discernible’entrance’ that would lead to a musical experience that encourages more of these face-to-face dancing environments.” He wished to nurture an experience whose only goal will be to stampede their way and that has been devoid. “I’m not sure how it came to me, but I almost immediately knew that, to do this, it had to be a cloud because a cloud is one of the few objects which can be generally thought of as never having any natural’front’ to it,” he said.
The Fluffy Cloud’s distinctive UFO-like shape brings to its status as one of the world’s sole 360° performance distances. It’s also designed to subliminally encourage interpersonal connections during shows, which is a happening revelers are longing for as they trudge out of the muddy shadows of this COVID-19 pandemic.
The darkness of those shadows were especially daunting to the Cloud and its creator, Perdomo, who’d proposed a barnstorming world tour that has been effectively throttled when the virus stomped its way throughout our festivals, stadiums, and concert venues, decimating them like André the Giant in a buffet that was abysmal.
“The Fluffy Cloud was designed to be able to tour from day one,” Perdomo informed EDM.com. “As special as an art project might be conceptually, at the end of the day, the truth is that if you want to keep sharing your art with people, you need to make that art self-sustaining, which for better or for worse means it needs to be financially viable. Art costs money–that’s the simple truth. We had a busy schedule of 2020 bookings in place with both music festivals and what I like to call’city residencies’ where we come in as a pop-up venue, but just like everyone else in the live production industry, the coronavirus tossed us quite the curveball.”
The live production and concert businesses were hit especially hard by the outbreak, biting the metaphorical curb as countless festival brands, clubs, and venerated concert places crumbled due to forced closures dragooned by public safety ordinances. On the other hand, the music community established its resilience by cultivating a bevy of most trailblazing adventures to uphold its vibrant soul whilst cooperating with social bookmarking procedures, like virtual music festivals, charity tournaments, and even drive-in raves. The knives are forged in the hottest fires, along with The Fluffy Cloud isn’t any exclusion.
“I believe creativity flourishes most not during times of clear skies and open paths, but when you are faced with constraints,” Perdomo continued. “I have to admit that as the coronavirus crisis started cancelling or postponing all our bookings, I was pretty dismayed. But since then, I’ve become pretty hopeful and optimistic because in the face of these challenges, I’ve been forced to try to get creative and to think of ways where I could bring The Fluffy Cloud back into the world safely and responsibly. What has come from this brainstorming is a series of concepts wherein the Cloud’s unique attributes can be leveraged to create safe entertainment spaces while still maintaining social distancing measures.”
Ahead of the stunt erupts the Cloud and shattered its eyeglasses, the setup was faked for touring domination. The Fluffy Cloud made its debut in the 2019 variant of Burning Man and turned heads with its stupefying production caliber and jellyfish-like iridescence at the desert night. The event was one of great pride for Perdomo, whose inspiration for The Cloud had been inspired by his adventures in the Black Rock City festival in 2018. He states that he”left the desert a changed person” and has been imbued with a sense of fame and a newfound admiration for the electronic music world, which sparked a fervid desire to return the favour.
What followed was a barrage of requests by venue operators and promoters who clamored in the opportunity to feature the Cloud in their own events, which led in the Art Basel series in Miami Beach. The Fluffy Cloud’s massive appearances in Nevada and Florida, respectively, are a microcosm of Perdomo’s overarching objective of setting it less a mere club, however as a”touring pop-up venue.”
“Although my first love is still music, I believe there are many beautiful forms of art and experiences that can be hosted and uniquely amplified by the Cloud,” said Perdomo. “As we showcased at Art Basel, the Cloud works great for all sorts of productions. We’ve hosted yoga classes, meditations, and even family-friendly sound and lightscapes. With the ideas we have in the works now, the Cloud might even become a temporary restaurant. Who knows?”
The attractiveness of The Fluffy Cloud lies in its flexibility. Yesit is perfect for an EDM festival–however, that doesn’t mean it needs to be pigeonholed. With its capacity to look in”a beach in Ibiza, a rooftop in downtown Los Angeles, or an abandoned factory in Beirut,” Perdomo is convinced in the Cloud’s ubiquitous potential. “Our imagination is really the only limit here, which is why I think the most exciting way to think of the future of The Fluffy Cloud is as a really unique paintbrush,” he said. “It is a tool that doesn’t only have to be wielded by my hand, but that can be placed in the hands of other artists and producers so that anyone can combine their art with mine to create really captivating and magical new experiences that appeal to a wide variety of interests.”
Following the dreadful cancellation of Burning Man’s 2020 iteration, Perdomo found himself telling him,”Man, there’s like nothing to look forward to now.” However, upon realizing his Cloud’s ability to moonlight as a”lightning rod” to the community, ” he committed to organizing a non invasive, post-quarantine celebration that would inspire ease by rooting it in the”10 Principles of Burning Man.” And like this, Flaming Bird was born.
“A completely non-commercial participatory arts event, Flaming Bird will have no bars, no merchandising, no ticket sales, nothing,” Perdomo exults. “Just like Burning Man, we have solicited the community to submit concepts for art installations and themed, camp-like experiences, and the responses have been fantastic. We have proposals for giant tesla coils, interactive murals, multiple art cars, pop-up bars, juice stands, grilled cheese stands, kid zones, no-kid zones, and so much more–just like Burning Man itself. The only place cash might come into play is if people choose to optionally donate to the Burners Without Borders program, which we are supporting as well.”
It’s important to note that Flaming Bird is in its early stages, and the logistics and details aren’t available at this time. However, once the event does occur, it is going to comply with public safety ordinances while operating towards Perdomo’s goal to”give our community something to look forward to that, hopefully, isn’t so bleakly far away as Burning Man 2021.”
Flaming Bird is also only the tip of the iceberg to The Fluffy Cloud, that signifies a glimmer of hope for Perdomo and his cherished art setup, but also for the music community in large. “There is still a lot in the works for 2020,” he said.” Our discussions continue with both local production partners as well as government officials as we try to chart a responsible path ahead, but we are committed to finding a way to get entertainment back in action in a safe and socially responsible way as soon as it is safe and practical to do so.”
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Article Source and Credit edm.com https://edm.com/features/the-fluffy-cloud Buy Tickets for every event – Sports, Concerts, Festivals and more buytickets.com
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