Tag: their
-
Psychometric Analysis of Colors in Facebook Ads
What roles colors play in the psychology of a consumer from ads perspective Facebook Ads is a great way to advertise your products or services online. But how do you convey everything about your brand in a single ad copy and convince your consumers? Thanks to the 20% text rule and limitation of words, this…
-
Royal Mail, Tesla, Next, and Rio Tinto among hundreds of companies urged by investors to set science-based climate goals
More than 1,800 companies have been asked to set science-based climate targets thanks to a major new push from 137 global investors More than 130 investors holding nearly $20tr in assets have joined forces today to call on many of the world’s most high-emitting companies to set science-based climate targets. Tesla, Gazprom, Rio Tinto, Royal…
-
What are Mini Apps & Why Marketers Should Care
With apps continuing to grow as a vital staple of everyday life, marketers continue to ask, “Do I need to have an app for my business?” Luckily, unless your small business’ product is an app — or you have a skilled staff of developers, you probably don’t need to spend tons of time and money…
-
A day in the life of… Emanuela Recalcati, Director of Client Solutions at Xaxis EMEA
Please describe your job: What do you do? I’m Client Solutions Director EMEA at Xaxis, focused on delivering innovative and creative answers to the challenges faced by our brand clients. My mission is to connect creativity and data in the programmatic space and build a more engaging advertising experience that brings brands closer to consumers…
-
The Worst Financial Gifts to Give Your Kids
As a rule of thumb, parents love their kids and would do anything for them. But, due to a scarcity of financial literacy, parents using fantastic intentions end up hurting their children. Below are some of the ways they do this. # 1 A Car Now, I’m certain there are people who believe it is…
-
Crisis communications: Recent learnings from Indian startups
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that you'll do things differently.” ― Warren Buffett, Chairman and CEO of Berkshire Hathaway. Founders across the country continue to grapple with the consequences of the COVID-19 crisis, and realign their model to make it more relevant to the current scenario. Also…
-
The Pressing Dangers of Technocracy
Patrick Wood — an economist, financial analyst and American constitutionalist — has devoted a lifetime to uncovering the mystery of what is controlling most of the craziness we’re currently seeing, and which has been exacerbated by the COVID-19 pandemic. He’s written two books on this topic: “Technocracy Rising: The Trojan Horse of Global Transformation” and…
-
How malware started a Bitcoin hack that YouTube just can’t keep up with
We caught up with 3 creators who’s stations were crippled during a YouTube hack. If you’ve been keeping up with tech news this week, you’ve probably heard about, or seen first-hand, how many YouTube stations have succumbed to a widespread cyberattack. Over the course of the previous week or so, many stations have had their…
-
The Obamas are worth at least $40 million — take a look at how they make and spend their money
Pool/Getty Images Barack Obama is 59 today. He has a net value of $40 million, based on a 2019 GoBankingRates quote. Besides the six-figure pension he receives as a former president, Obama has generated countless speaking his best-selling novels. Former first woman Michelle Obama‘s memoir”Becoming” was the bestselling book of 2018. While Obama spends his…
-
Florida Teenager, Alleged ‘Mastermind’ Of Massive Mid-July Twitter Hack, Arrested And Charged
Even a 17-year-old resident of Tampa Bay, Florida, was arrested and charged Friday for the enormous Twitter hack in mid-July that caused some billionaires, politicians and celebrities to tweet instructions to donate bitcoin, also motivated Twitter to lock users that were supported from the account in reaction since they attempted to tackle the issue. The…