Before this month, Tesla CEO Elon Musk declared a series of strategic promotions that are aimed at taking the company. One of the promotions, Elon Musk’s appointment of accomplisher Jerome Guillen as the company’s new President of Automotive stood out. As the end of the quarter tactics, it is starting to look like Elon Musk’so promotion of the executive proved to be the proper strategy.
Jerome Guillen joined Tesla back in 2010 since the manager of this Model S app. Prior to his employment at Tesla, Jerome served as the project leader for Daimler’s Freightliner Cascadia program, and finally as part of the company’s Business Innovation unit. From the time he left for Tesla, Daimler’s Business Innovation unit was self-funding and profitable.
When Jerome joined the car manufacturer, Tesla was a fledgling startup that produced and delivered a few of its two-door Roadster to a select group of consumers. Being the first car that the business designed from the ground up, a lot was driving the Model S, especially as critics of the firm were quick to dismiss the electric car as “vaporware. ” Guillen was a hands-on executive, and also to get some early customers of the Model S, he also became the go-to man when problems arose.
Jerome Guillen poses with Tesla owner at Mt Shasta Supercharger, CA [Credit: jay-bay/TMC]
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And issues did arise. When Tesla started delivering the Model S to reserve holders, the business lacked sales and support centers. Tesla was delivering vehicles straight and while this worked nicely for the first few hundred handovers from California, it became a logistical headache for the company when customers from states started ordering the vehicle. Elon Musk, for his part, he chosen to get Jerome add service sales, and deliveries to his own portfolio. The executive handled the task even developing a reputation for being incredibly receptive to worries and emails from regular customers.
Early Model S adopter Andrew Wolfe of Los Gatos, California noted in an announcement to Bloomberg he was among the consumers that had been in continuous communication with the executive. Wolfe noted that Jerome was always open to suggestions, like in which Tesla should consider opening service centers, in addition to the company’s factors for improvement in terms of loaner vehicles.
Jerome’s work with the Model S program would ultimately help lay the groundwork to the firm ’s following vehicles, the Model X SUV and after, the Model 3. The executive took a leave of absence from the business from 2015, but afterwards returned to mind the Tesla Semi app . Over the previous months, the sightings of this Semi round the United States would comprise Jerome from time to time, accompanying the long-hauler’s hand-built alpha prototype in its road evaluations.
The Tesla Semi at UPS’ Addison Hub. [Credit: IllinoisUPSers/Twitter]
While he was going the Tesla Semi program, Jerome’s skills would prove useful for the company’s entire operations. Back in June, Tesla created headlines Elon Musk disclosed a new Model 3 assembly line had been put up inside a sprung structure on the cornerstone of the Fremont factory. The linedubbed as GA4, was accountable for giving the company’s generation the boost that it needed to reach its target of making 5,000 Model 3 per week before the end of the quarter. Critics from Evercore ISI that toured the Fremont mill afterwards noted that GA4 “looked very much like general assembly at other automobile plants which we’ve seen,” and the “facility seems set to become permanent and also in theory should have the ability to support much faster cycle times. ” As Elon Musk would reveal, GA4 has been Jerome Guillen’s brainchild.
The appointment of an executive such as Jerome since the President of Automotive could prove to be Elon Musk’s strategic move this third quarter. Now at Tesla’s expansion, with hundreds of thousands of reservations in line for the Model 3, the business is pretty much at a situation similar to this one it faced when it was struggling to send the Model S to customers across the US. From this standpoint, at least, Jerome Guillen appears to be the right person for the job.
It remains to be seen what Jerome’s complete responsibilities happen to be that he is working as President of Automotive, however amidst Tesla’s end-of-quarter delivery push for the Model 3, the business has started adopting some solutions for its present problems. In a recent tweet, as an instance, Elon Musk noted that Tesla is undergoing a bottleneck in the car carrier trailers transporting vehicles by the Fremont factory to its delivery centers. To help address this issue, Musk stated that Tesla has started building its own car carriers to help cultivate faster deliveries. That is speculation, however, such an solution conveys some quite Jerome Guillen-like undertones.
The article Tesla’s veteran problem solver Jerome Guillen is Elon Musk’s strategic appointment yet appeared initially on TESLARATI.com.
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