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BMW Boss Thinks All EVs Look Alike, Doesn’t Believe Brand Was Late To The Electric Vehicle Party

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BMW says it got its time just right with its launch of varied all-electric models.

During a recent interview with Reuters, BMW chief executive Oliver Zipse hit back at claims that the German vehicle manufacturer was slow with the launch of its EVs.

“There is a perception we took a break, but we actually didn’t take a break,” Zipse stated. “We waited for the moment when electromobility is actually getting into higher amounts. ”

Read Also: All Future BMW Models To Use A Single, Electric-Focused Platform

BMW’s newest electric vehicles, such as the iX, discuss platforms with the organization ’s current combustion engine and hybrids. By comparison, most of its competitors are launch electric vehicles with committed platforms but BMW won’t present a committed electric platform before 2025.

According to Zipse, these committed electric platforms are leading to electric vehicles which look similar to each other.

“If you take a look at exactly what ’s happening in the market with those (dedicated electric) systems, the cars all look alike,” he said. “BMW functions very specific, high-paying customers, I believe they don’t want cars who look alike. ”

BMW plans to reduce its CO2 emissions for the whole lifespan of its vehicles by a cumulative 200 megatons by 2030. Lately, it signed up a €285 million euro ($335 million) contract together with U.S.-based Livent which will secure the automaker’therefore supply of lithium for its future electric vehicles.

Wondering if BMW could become a “story stock” such as Tesla, Zipse reacted to the affirmative: “Of course we can. The equity story is not completed for BMW. We’ve got a fantastic future, we will grow. ”

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